client: Urban Outfitters / Free People 

employer: NewStudio Architecture

role: Project Architect – Development Due Diligence + field verification

year: 2013-2014

images: Misc 

BACKGROUND

As part of my life as an independent consultant, I ended up working for a fellow former employee from MS&R who had taken on the retail component of Urban Outfitters. Sean and Melissa at NewStudio Architecture are both great people, and it was great to be a part of what they’ve done. I’m excited to see where the firm is headed.

Retail development architecture is a fast-paced endeavor, especially for globally recognized brands. 

It’s vitally important to get a new store location developed and open as quickly as possible – and to that end, that’s the niche that I was helping to fill. 

I’ve never been privileged to see any marketing analysis that major corporations do to locate and develop new locations, and I’ve been on the fringes of a few. As an example, The Redmond Company handled all the Walgreens locations in the state of Wisconsin. In the case of Urban Outfitters their marketing team identifies locations, then potential available lease spaces in the areas that they want a brick and mortar location. 

To that end, Urban has a list of development locations. A stack of properties with all the information necessary for developing that space. 

My position was to develop those packages, so that the Free People brand could select one and push the ‘go’ button. 

At that point, they would already have a package of information and drawings based on that location. Below is how that typically would get done. 

THE REPORT

GO.

With a day or two notice on a trip – we’d get the development package for the location and the property that was to be documented. Just enough time to get everything in order, start a new report master, gather permitting data and any site restrictions and tenant development guidelines, print what was needed and make some advance calls to the AHJ about setting up a meeting to discuss the permit application process and common things that get missed by applicants.

Book a flight & hotel room, check in and sometime Monday morning it would be wheels up to somewhere in North America. 

TRAVEL + RESEARCH

Day #1:

Usually couldn’t sleep the night before, triple checking all gear, drawings, etc. 

4 AM to the Airport. 

Breakfast in the concourse.

Flight time (It’s REALLY difficult to be over 6′ tall, traveling in coach and try to work on anything when the person in front of you reclines their seat). 

Once I landed and grabbed a rental car or bus or cab – I was off to the project site. Sometimes it was storefront, but the majority of the reports that I did were mall spaces. 

For retail tenant spaces – the mall has specific design guidelines to what can be done to modify the tenant facade, and the space in general. For stand-alone lease spaces, these restrictions aren’t usually as defined and presented to the interested tenant. 

A quick meet with the leasing agent and/or the facilities management of the property for a meeting and a quick tour. Usually this took us to the electrical room and back-of-house spaces that supported the tenant space. Loading, Trash, Electrical Service, Switchgear location… photo documentation of all of it. 

If the space was occupied, I’d get a quick introduction with the store manager and with the printed drawings in hand – would start into field verification of the existing spaces. In mall spaces, the tenant documentation was generally pretty accurate. 

After a full day of field measurements and photos to document the existing, the next day was a scheduled meeting (if you could get one) with the AHJ (Authority having jurisdiction) to uncover any potential landmines in the process that would delay a project that needed to get permitted and constructed as quickly as possible. 

Hotel Check-in: 8-10pm. 

Dinner: Wherever you can find it. Hotel kitchen is usually closed, so sometimes it was gas station food, or fast food of some sort. 

Work on the report, refine any measurements taken, go thru photos taken – make sure there’s nothing that was missed. Verify, verify, verify. If something is unclear – there might be a return trip to the space to double check prior to take-off. 

12pm (or later): Pass out. 

On most trips, by this point I would have been awake for 30 hours or more. If it was a large stand-alone tenant space – I wouldn’t get to the hotel until 1AM. 

Day #2:

Repack everything and check out of the hotel. If you’re cabbing it to the AHJ meeting – this means sitting in a city office with a suitcase full of gear. 

If a meeting could be obtained, which wasn’t often, take notes and establish points of contact. Otherwise – grab business cards and contact information from the receptionist and any free literature you can gather for verification and follw-up as you’re writing the due diligence report. 

Spend an hour grabbing coffee, being a tourist in whatever city you’re in (sometimes this takes place during the dinner part before bedtime the night before if there’s a chance to explore). 

Wheels up for the return flight. Afternoon/late night return flight to extend as much time as possible in case there are any follow-ups or sitting in the AHJ’s office for 2+ hours is necessary to talk to someone. 

WRITE + PHOTOS + DRAW

Day #3-5.

Write the report, or continue writing the report if I was fortunate enough to have table space & time somewhere to work during the trip. 

This would result in a 30-70 page due diligence report outlining tenant lease agreement, and all details about the space, complete with maps of locations of all applicable spaces. Trash, Back of House access, Loading Dock, Electrical, Restrooms, etc. 

Contact the AHJ for clarification on any items and submit an email or two if phone calls go unanswered. 

Photos

Reformat and sort all the photos taken (somewhere in the range of 300-400) into folders of the areas that they were taken. Rename each photo with a prefix of the area and a number of the photo). There’s also a plan requirement in the drawings to identify each photo location in the plans to be produced. 

Day #5: Upload photos and the report to the exchange server. 

Here’s where things get dicey.  

The report and photos were due in a week. The drawings were due 7 days after that. 

For the first few projects, by the time the report was submitted – a new assignment was also submitted. See the issue? Under this delivery schedule – I was working 100+ hours a week anywhere I could find a place to sit down. 

THE DRAWINGS

Everything was to be documented for each store. Cover sheet with photos, existing storefront elevation & section, keyed photo locations, existing plans, existing reflected ceiling and at least one overall section thru the tenant space. 

With 1 week to complete, there was a completed drawing package due with 5-7 sheets & all applicable as-built annotation. 

LOCATIONS

FASHION CENTER – PENTAGON CITY (Relocated)

FASHION CENTER – PENTAGON CITY (Relocated)

ST. LOUIS GALLERIA

ST. LOUIS GALLERIA

ROSS PARK MALL – PITTSBURGH, PA

ROSS PARK MALL – PITTSBURGH, PA

BRIDGEWATER COMMONS, NJ

BRIDGEWATER COMMONS, NJ

THE WOODLANDS MALL, TX

THE WOODLANDS MALL, TX 

BALTIMORE HARBOR EAST, MD

BALTIMORE HARBOR EAST, MD

ANNAPOLIS, MD

ANNAPOLIS, MD

WESTWOOD BLVD, LOS ANGELES

WESTWOOD BLVD, LOS ANGELES

This double-tenant space was the most difficult to pull off, and it’s also the only one on the list that wasn’t realized as a Free People store. 

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